“[We] need to stop talking like accountants and administrators and start speaking to the voters’ hearts.”

David Horowitz

Learn why intellectual analysis fails to work against the moral arguments, and how to start looking at defending our positions from a moral and emotion-filled standpoint.  

American Majority will show you how to go for the heart to reach and connect with voters. This training is perfect for candidates, potential candidates, activists, and anyone who wants to learn to message more effectively in order to win elections.