The best ideas in the world won’t make a lick of difference if they’re never heard by the audience that needs to hear them. Developing a campaign communications strategy is crucial for success on election day. Understand what it takes to effectively communicate your message to the media, your peers, your opponents, and your constituents.

Issues Covered:

• Speaking to the heart, not the head

• Working with, not against reporters

• Integrating Digital Media

• Crisis Communications

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