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Tea Parties Vs. OFA

Organizing for America was advertised as the nucleus of the progressive wave supposedly sweeping America. OFA was to have the capacity to organize, motivate, and deploy liberal drones throughout the country. They would utilize the passion stirred up from the 2008 presidential election, mobilizing campaign volunteers into policy advocates. Yet, everything we have seen is telling us that OFA is fading fast. When you build a system of spoils, there will always be those upset about not receiving their just reward. Support has not turned in to favors.

Obama put together an organizational structure built on the illusion that those at the bottom have the power. Yet, in his book “The Audacity to Win,” David Plouffe makes it very clear that power and decision making ultimately remained with a small group at the top. They worked to build a list, not a movement. This was their achilles heel. Once Plouffe, Axelrod, Obama and others transitioned from campaign mode to White House elitism, they forgot and abandoned those that put them in office: the progressive base promised a new America and  the swing voters promised a new DC. The reality has set in that the people who voted for change were not organized in a new or powerful way. In fact, despite the extraordinary illusion that this campaign embodied the people from the ground up, it appears it was politics as usual:

In the end, the special interests sat first at the table and wrote the playbook, expecting OFA to follow. The top-down structure remained, yet the passion had flamed out. David Plouffe announced back in December of 2008 that more than half a million supporters had responded to an online survey of OFA’s future, with 86% saying they felt it was important to help the Obama administration pass legislation through grassroots support; 68% agreeing that it was important to help elect state and local candidates who share Obama’s vision; and a surprising 10% indicating that they would be interested in running for elected office. The desire to support the movement at a local level was there. People yearned for change in their communities, not just in Washington (sound familiar?). Yet, no actions was taken. Those at the top failed to realize this, focusing instead on demanding grassroots support for policy created behind closed doors and benefiting big corporations and bigger government. Now, after an historic loss in Massachusetts the myth is meeting reality and the American people on both sides of the political spectrum are getting restless. Organizing for America is seeing their passionate base shrink rapidly, interior structure deteriorate, and effectiveness diminish. This is undeniable proof of what architects already know: the world’s tallest buildings were built ground-up.

In a move that resembles MoveOn.org, OFA recently sent out an email asking its members to plan the course for 2010. While the strategy has worked in the past, this appears to fall under “too little too late:”

OFA and David Plouffe

While progressives scramble to recreate the magic of the 2008 presidential election, a truly organic movement has been brewing in the union. A movement that I argue has done things right.

The tea party movement has been repeatedly attacked by those most afraid of its success, but this snake has no head. There is nobody calling the shots, no Plouffe controlling the message, no list to be bought and sold. This movement has no title, no political affiliation. This is about principle over party, the individual over the state. In this movement, the power rests with the people, and the people are growing restless.

Read a single post from CNN, Washington Post, or Fox News and it becomes clear that the tea party movement is becoming a legitimate force in American politics. Obama’s campaign has shown the people how to organize, what we as individuals can accomplish when passion and inspiration meet opportunity. Poll after poll has shown us that more Americans self-identify as conservative than any other political ideology. So when Obama and his campaign elite MovedOn (pun intended), it set the stage for a dramatic shift. Unlike the progressive nanny structure, our movement is based on the individual, on personal freedom and equality. The tea parties and 912 groups are evidence of this, of individuals banding together and self-organizing in their communities. We represent a true, grassroots movement in America. There are no campaign managers, no Axelrods to lead us and leave us. Because of this, we will be stronger, last longer, and bring more change to the political landscape. An opportunity like this comes along only once in a generation. For years we have chose the lesser of two evils, but for the first time in my lifetime, we as a nation are saying we don’t want whats on the menu, we demand more.

Ironically, both OFA and the new conservative movement can be said to embody the political style for which they fight. OFA shines light on the faulty premise that the state knows best, that an enlightened few knew best for their supporters. When they abandoned the wheel, the ship ran ashore. In contrast, our movement has no leader, at least not one in control of information and strategy. We have all decided the strategy, we have all shared power, and we will all share victory. 2010 will be a record year for the political organizations. We have written on this site before about leaderless organizations and the conservative surge in online media, but history has yet to be written.

We now have two very different political forces on the ground in America. A force from the liberal left of the country struggling to find focus in the shadow of an abandoned leader and a rising force from the conservative right struggling to find cohesion among the pull of individualism. Who will win? What is in store? Only time will tell.

Fayetteville, AR Activist Training

Due to a winter storm that hit the Fayetteville area, this event has been postponed.  The American Majority Arkansas office will notify attendees of rescheduling information.

Our nation was founded by ordinary citizen activists desiring a government that was accountable to the people.  Today, ordinary citizens across our nation are tired of the status quo and ready to engage for the betterment of their communities.

American Majority Arkansas is pleased to announce an Activist Training will be conducted on Monday the 8th of February in Fayetteville, AR to provide citizens with the tools necessary to become effective activists

The training will take place at the Ozarks Electric Building (Community Room) located at 3641 Wedington Drive in Fayetteville from 6:00 to 9:00pm.   Registration opens at 5:30pm.  The cost is $5.00 if you pre-register online by February 4th and $10.00 at the door.  Space is limited.  Pre-registration is strongly encouraged.

Topics* to be covered during the Training include:

  • Building Coalitions and Reaching Your Community (ideas and practical steps to engage your community and organize a coalition of volunteers)
  • Government 101 (how government operates, how legislative and executive bodies work, how to get involved)
  • Holding Government Accountable (how to hold leaders accountable once they are in office)
  • Effectively Communicating Your Views (how to write effective letters to the editor, opinion editorials and blogs, using social networking tools and wiki projects)

Full training materials, samples and supplements will be provided to help you apply what you learn to your organization, candidate, cause or community.  Refreshments and dinner will be provided.

Registration is available online by clicking here.  If you have any questions or would like additional information, call Laurie Masterson at 501-258-6353or e-mail laurie@americanmajority.org.

American Majority is a non-profit and non-partisan organization whose mission is to train and equip a national network of leaders committed to individual freedom through limited government and the free market.

* Topics are subject to change.

Rogers, AR Activist Training (Weather Update)

Due to a winter storm that hit the Rogers area, this event has been postponed.  The American Majority Arkansas office will notify attendees of rescheduling information.

Our nation was founded by ordinary citizen activists desiring a government that was accountable to the people.  Today, ordinary citizens across our nation are tired of the status quo and ready to engage for the betterment of their communities.

American Majority Arkansas is pleased to announce an Activist Training will be conducted on Monday, February 8 in Rogers, AR to provide citizens with the tools necessary to become effective activists

The training will take place at the Coke Building located at 1800 S 52nd Street  in Rogers from 11:30 am to 2:30 pm.   Registration opens at 11:00 am.  The cost is $5.00 if you pre-register online by February 4 and $10.00 at the door.  Space is limited.  Pre-registration is strongly encouraged.

Topics* to be covered during the Training include:

  • Building Coalitions and Reaching Your Community (ideas and practical steps to engage your community and organize a coalition of volunteers)
  • Government 101 (how government operates, how legislative and executive bodies work, how to get involved)
  • Holding Government Accountable (how to hold leaders accountable once they are in office)
  • Effectively Communicating Your Views (how to write effective letters to the editor, opinion editorials and blogs, using social networking tools and wiki projects)

Full training materials, samples and supplements will be provided to help you apply what you learn to your organization, candidate, cause or community.  Refreshments and Lunch will be provided.

Registration is available online by clicking here.  If you have any questions or would like additional information, call Laurie Masterson at 501-258-6353 or e-mail laurie@americanmajority.org.

American Majority is a non-profit and non-partisan organization whose mission is to train and equip a national network of leaders committed to individual freedom through limited government and the free market.

* Topics are subject to change.

See Follower, Think Voter: 10 Twitter Tips for Campaigns in 2010

2010 promises to be a good year for conservative campaigns both in North Carolina and across the country. Whether you are running a campaign for town council or a statewide Senate campaign, Twitter can play an important role in helping you win.

I’ve compiled ten tips and observations to help conservative campaigns engage conservative voters in 2010. These important (and perhaps obvious) Twitter tips are based on what I’ve seen campaigns do and not do with their Twitter strategies in the past year.

Take a look, remember that followers are potential voters, and get tweeting!

1. Realize Successful Twitter Accounts Do Not Come Overnight.

Campaigns need to be prepared to invest in this new media tool. Twitter accounts, like all other aspects of your campaign, will require staff time and resources. Start by creating a long term Twitter strategy that focuses on reaching and educating your potential voters. As you continue, remember that successful Twitter accounts are not measured by the amount of followers you have, but the impact your message has on those you are trying to target.

2. Customize Your Twitter Account

Fill in any possible information on the Twitter Profile (name, website, and bio at minimum), including dates for primary or general elections. Create a custom background that corresponds to the branding on your website and Facebook Page or use the background space to list url information for your other social media accounts. There are multiple options for customization, but the point here is to create a Twitter profile that is engaging and informative.
3. Remember You Have a Twitter Account

This seems obvious, but I can’t tell you how many campaigns I have seen start accounts on social networks and then fail to follow through. Twitter should be your second new media priority (after Facebook), but if your campaign hasn’t developed a strategy for using Twitter, don’t launch an account yet. It does you no favors for potential voters to see a campaign Twitter account that hasn’t been updated in months. (Of course, if you are itching to start using Twitter and just can’t seem to come up with a strategy, let’s talk).

4. Know Who Is Tweeting

For most organizations, parties, groups, and online grassroots movements, I recommend keeping personal and business accounts completely separate. However, for campaigns it’s effective for candidates to show a personal side. The trick here is to make sure it’s clear who is tweeting. If campaign staff will tweet sometimes and the candidate others, create an easy way for followers to distinguish the tweets.

5. Hashtags. Use them.

Hashtags are my favorite part of Twitter because they allow you to reach new people and categorize your tweets.  I am continually amazed that there are candidates running for any office, especially Congress or Senate, who are still not using hashtags. Look around and find out which hashtags your potential followers are using and use them constantly. You could also create your own hashtag and feed it to your campaign website (warning: don’t forget that anyone can tweet anything with any hashtag). Either way, encourage your supporters to retweet or tweet about you using the hashtags your campaign is using.

6. Stop Expecting People to Come to You.

Many savvy political tweeters will seek out your Twitter account, but many, many more potential supporters will not. The best way to increase your base is to follow the people you hope will follow you. My tip for finding your followers is to pick influential tweeters in your district and follow the tweeters who are following them. You might even ask those same influential tweeters to recommend people for you to follow.

7. See Follower, Think Voter

When you see the word follower, think “potential voter” and engage tweeters in every way possible. For example, thank followers for retweeting important links and encourage them to do so in the future. Consider encouraging followers to ask questions and use the Twitter account to respond to those questions. However you go about engaging your followers, remember that followers are potential voters and you need them come Election Day.

8. Use Twitter Lists

Engage and recognize your supporters by grouping them in specific Twitter lists. Consider sending the people on these lists your press releases and links to your latest blogs first. It’s likely they will appreciate the recognition and start spreading your content. Twitter lists are an easy and quick way to see what your supporters are tweeting about.

9. Know What People Are Tweeting About Your Campaign

Don’t rely on Google alerts and the Twitter @ reply function (which is unreliable at best) for Twitter reputation management. It’s important to take time to use the Twitter search function to search for your name, district, your opponent’s name, and other relevant keywords. Follow the people who are supporting you and address any questions that have been raised by other Tweeters.

10.  Don’t Stop Tweeting Once You Win

Change your account name from @nameforcongress to @RepName and tweet more than ever. You will be glad you did when the next election cycle rolls around.

(Note: This blog has also been posted at majorityconnections.com and runsmart2win.com.  Comments or suggestions? Connect with me on Twitter @jessicanwood.)

Honolulu, HI Activist Training

American Majority together with the Grassroot Institute of Hawaii is pleased to announce a full day of Activist Training to be held on  Saturday, February 6 in Honolulu, HI.

The goal of this training is to empower citizens to make a difference in their communities by learning the strategies used by professionals and political parties. In addition, attendees will receive training in modern tools of information and technology and have the chance to network with other like-minded individuals and organizations.

The event will be held from 10:00am – 3:00pm at the Navy-Marine Golf Course (Sam Snead Clubhouse) located at 943 Valkenburgh Street in Honolulu.

This special training is only $10 per activist.*

*Lunch and training materials are included in the cost of registration.  Online pre-registration is strongly encouraged to ensure that your seat is reserved!  Space is limited and is expected to fill quickly.

Presentations that will be offered include:

  • Implementing Freedom: How to utilize your time on a campaign
  • Grassroots Action: How to build, manage, and use an effective organization
  • Patriotism 2.0: New media activism
  • Precinct Power: Organizing at the precinct level, voter registration, and hard-wiring precincts

To register, please click here. For more information, please contact American Majority at info@americanmajority.org or call 540-338-1251.

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