No normal person begins a journey or a trip without a destination in mind. There is planning involved: a destination is chosen, and then the path is planned to get you from point A to point B. And when one is planning that path, a typical person seeks the most effective and efficient way to get to the destination. In many ways, a campaign is like a journey, with of course the destination being victory.

But what is victory? It is of course, when boiled down to its essence, getting more votes than the other guy (or gal). So the vote goal is the destination, and everything on a campaign, from message to media to GOTV, is aimed at that goal. So how are you going to find that goal?

Click here to download the Vote Goal worksheet to follow along with the presentation. Click here for additional blank boxes.

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