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Grassroots to Lawncare: Building a Successful Campaign Part Three

Grassroots to Lawncare
In Part Two of this series, I resumed discussing the requirements for building a grassroots campaign and how it’s similar to growing a lawn. The following post will be a continuation of that, getting from fine hairs of grass to clumps and root growth and how that relates to an election.



Join the ACU and American Majority for a day of training, speeches, and debate. American Majority CEO Ned Ryun will be spearheading the American Majority training sessions at the event. Each session gives conservatives best practices in political technology, social media, and voter contact. Click here to learn more!

Braving the Politics of Education on a Florida School Board


Nick and Kelly Lichter’s involvement in local politics began with their commitment to the best possible education for the children of Collier County, Florida.

Their interest in the educational system began as their own children came of preschool age. During this time, the Lichters discovered liberal arts curriculums and were amazed at the breadth of education the model provided. Eventually they decided to work toward starting their own school. Their goals were rewarded when Mason Classical Academy received a charter. (more…)

How to Cross the 2,000 Twitter Follower Mark


Are you on Twitter and frustrated that you can’t pass the 2,000 follower mark? (Twitter rule: once you follow 2000 users, you are only able to follow 10 percent more users than your followers.) Here are five tips that can help you get to and pass your 2,000th follower.

  1. Unfollow

To make sure you are able to have a 1:1 ratio of follows to followers to be able to pass the 2,000 mark you need to make sure you aren’t following too many people that aren’t following you back (See number 3 for more help). Go through who you follow and unfollow those that aren’t returning the favor. If you just want to follow lots of celebrities and organizations who will most likely never follow you back then it will take you much longer to pass the 2,000 follower mark and it can be helpful to unfollow some of those big names and follow them after you have passed the 2,000 mark. You can always add folks who won’t follow you back to a Twitter List to keep up with what they are tweeting instead of following them.

  1. No Ghost Towns

If you aren’t regularly posting content you are much less likely to get followers. Make sure you are putting out a good variety of original content that make people want to follow you. The point of following someone on any area of social media isn’t for silence, but to gain perspective and to learn about news in a rapid fashion.

  1. Twitter Apps

With social media and technology has come with lots of tools to help you with your social media experience. A simple google search of “Twitter Apps” will give you lots of options to use when it comes to helping your Twitter experience. Some helpful ones the staff at American Majority has found are Tweetdeck, Hootsuite, BufferApp, and Manage Flitter. These apps can help you schedule tweets, unfollow those who don’t follow you, and to better organize your Twitter account.

  1. Follow Friday

On Fridays a great way to show appreciation for your followers is having a tweet with the hashtag of #FF. You put this hashtag then list your followers that you think others should follow. This gives your followers exposure and will often result in them returning the favor, which will help you get some more people to follow you. When using this hashtag try to put some followers in the tweet that don’t already follow one another, so that they are more likely to give each other a new follower.

  1. Shout Outs

If you are close to the 2,000 limit, but can’t seem to get over the hump ask someone you know, whether personally or you have a good Twitter relationship, to give you a shout out. Asking their similar followers to follow you to get you to your goal. The key with this is to make sure it’s someone who would give you a shout out, has similar followers, and has many more followers than you that would be able to follow you in a big way to push you past the 2,000 follower mark.

Following these 5 tips should help you get over the 2,000 follower mark! If not feel free to ask us at American Majority for advice or a shout out!

Grassroots to Lawncare: Building a Successful Campaign Part Two

Grassroots to Lawncare
In Part One, I introduced the requirements for building a grassroots campaign and how it’s similar to growing a lawn. The following post is a continuation of that, getting from simple grass seeds to fine hairs of grass growing all over the place, and how that relates to an election.


Ben’s Story: What Happens When Students “Just Get Involved”


For high school student Ben Franke, conservative values aren’t just something to talk about, they’re something to act on.

American Majority brought our Youth Grassroots Training to Waterloo, Iowa; which was home of several contentious races during the 2014 election cycle. Several of the attendees went on to volunteer during the homestretch of the election. Ben Franke was one of those students who took action during those final crucial days. (more…)

Conservative Outsider Defeats Native Incumbent


As a non-native conservative of Ocoee, Tennessee, Karen Bracken faced incredible odds when she decided to run for county commissioner as an Independent in her rural, heavily Democratic town.

“If you’re not a Democrat, you won’t even get a job in the county,” said Karen.

The inhabitants of Ocoee have lived there for generations; most of them were born there and outsiders are regarded with suspicion. Winning alongside three Democrat incumbents, and beating one by 36 votes, Karen’s successful campaign in the area was equivalent to a miracle.

“This place is small town politics at it’s finest,” said Karen. (more…)

Horsewoman Fights Government Overreach and Wins


Candace Oathout of Crystal, Minnesota has operated under the belief for years that if people are taught the right principles, they will learn to govern themselves. The main goal of her work is to create an engaged, informed populace.

“I am open-minded and willing to agree with the other side if they are right. This has always been my principle,” said Candace. (more…)

How to Google and UnGoogle Yourself


It is no secret that the internet never forgets anything, but too often people fail to realize that it also applies to their information. Are you one of them? Have you recently googled yourself to see what information shows up?

Unlike the past where you could keep information about yourself relatively safe by withholding certain details (phone number, last name, etc.), today’s instant communication and endless retention of data means that as long as someone has your first and last name, a veritable trove of information is available on the internet. Do you know what all is on there? Everything from old social media profiles and public records to opinions on blogs and everything in between. (more…)

Grassroots to Lawncare: Building a Successful Campaign Part One

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If you have ever seeded a yard, you know that the time can pass by at an agonizingly slow pace. Weeks or months can go by before you see significant growth and even then, one sudden, severe rainstorm or over-watering can wipe out all the progress you made within a matter of minutes. Seeding a yard requires time, energy, preparation, and patience before you will begin to see tangible rewards. (more…)

Ann Rommel: Empowering Women in California to Lead


Ann Rommel’s passion for free speech and an informed populace has translated itself into a career of training conservative women to run for office. Ann’s work in empowering new leaders earns her the reward of watching women achieve their goals and impact their communities.

“Seeing women win is my greatest motivation,” Ann said. (more…)

Andrea’s Story: Virginia Campaign Manager on Creating Leaders Who Listen


Currently working as the campaign manager for a Virginia state delegate, Andrea Raffle aims high; her goals this year include winning a primary and general election and working on a presidential campaign.

“My motivation to work in politics comes from the idea of the public servant,” Andrea told American Majority in an exclusive interview. (more…)

How to Use Twitter Lists to Make Sense of Twitter

In the vast world of Twitter where any cause, big or small, can create endless numbers of tweets and retweets, information overload increases exponentially to the point where Twitter may even become “unusable.” How are you supposed to find the funny tweets from your Uncle Fred among the impossibly frequent news and political tweets that stream on your feed?

Fear not weary social media explorers, Twitter has a built in tool to allow you to sort and organize the people you follow in order to streamline your Twitter experience: Twitter lists!

Twitter Lists allow you to create your own lists as well as subscribe to feeds from others. Does Uncle Fred have a list of his favorite fishing buddies and their stories? No problem! You can subscribe and follow all of their fishing adventures in 140 character glory.

How to set up lists on Twitter:

  • To manage your Twitter lists, go to your profile tab and click “lists.” From here, you will be able to create lists and manage your existing lists.
  • Click “Create new list” and fill in the name and description of your list. You can also designate if you want your list to be public or private.
  • Once you are finished, you will be asked to add people to your list: type in their Twitter hashtag, name, or company, and select them from the list.
  • Once you’re on a user’s profile, you will see a little gear symbol (settings tab) next to their subscribe (or unsubscribe) button. Click the gear symbol and then select “add to lists,” pick your preferred list, and that’s it!
  • Note that you do NOT need to follow an account in order to add them to a list.

American Majority Staff Twitter ListNow that you have your list setup, it essentially acts like an RSS feed: any tweets or retweets from an account in your list will show up in your list. If you are not subscribed to a member of the list, their tweets will not show up in your main feed, but they will show up in your list feed. So if you have a few friends or organizations that tweet dozens or hundreds of times a day (we’ve seen accounts that do this!), you can filter them out of your main news feed while still having a quick way to access their tweets.

To subscribe to someone else’s feed (like the American Majority staff feed found here), go to their profile and look for their main “stats” (like their number of followers, their number of tweets, etc.) and you will see a “lists” count (if they have any). Click on that tab and you will see all of their public lists. Click a list of interest, and select subscribe.

And that’s it!

Now you have a way to sort between the journalists, news sources, political friends, humorous accounts, friends and family, relevant hashtags, and more! No fear of losing the classic humor of your Uncle Fred.

For more details or to see pictures, you can find the official Twitter guide of how to create a list here. Want more information on using Twitter for activism? Check out our Twitter activism video here!

American Majority Trains in Colorado in June


Lakewood Campaign Activist Training

Lakewood, CO, June 20

Learn to organize, mobilize and communicate at a grassroots level to impact your community as a conservative activist at this activist training, hosted in partnership with the Colorado Issues Coalition.

When: Saturday, June 20  from 9 a.m. to 5 p.m. MDT

Where: Denver West Office Park, 1626 Cole Blvd., Lakewood, CO 80401 (Building 7, 4th floor)

Cost: $25 (includes lunch and training materials)

Register now!

Lakewood Candidate Preparedness School

Lakewood, CO, June 20

If you have ever thought about running for office, helping with a campaign or understanding more about the political process, plan on attending this event, hosted in partnership with the Colorado Issues Coalition, to learn what candidates need to do to win.

When: Saturday, June 20  from 9 a.m. to 5 p.m. MDT

Where: 13952 Denver W. Pkwy #450, Lakewood, CO 80401

Cost: $45 (includes lunch and training materials)

Register now!


4 practical ways to highlight your brand on social media


It’s no secret that people follow people. We read certain newspapers or news sites because specific columnists or reporters draw us in. We follow actors and actresses because we like their style and consequently are drawn to their work with various networks and studios.

(My guilty pleasure is I Facebook follow “Full House” darling Candace Cameron Bure and have therefore come to know and like her work with Hallmark Channel.)

Behind every great company is a great man or woman. Many of the most successful brands in the country have someone standing in front of the accompanying product, fearlessly associating with the brand and increasing its recognition worldwide.

Steve Jobs is the face of Apple. Bill Gates is the face of Microsoft. Richard Branson is the face of Virgin Airlines. Stefano Gabbana and Domenico Dolce are the faces of Dolce and Gabbana. Ralph Lauren is the face of, well, Ralph Lauren. The list goes on.

Former Sports Illustrated Supermodel Kathy Ireland is the face of her own namesake line of home goods and gowns — likewise are dressmaker extraordinaire Verga Wang, fashion designer Lilly Pulitzer and handbag designer Vera Bradley the faces of their own namesake lines. And does anyone recall Lisa Frank — the woman who made a fortune off her colorful stationary?

For this reason, it’s important to let your personality shine through on your social-media platforms. Here are some ways to do just that!

1. Put your face front and center.

man and woman holding frames with big excited faces

It’s a letdown at times to be alerted of a new Twitter follower only to find the new follower is an organization or product. Unless you’re The Atlantic or The Wall Street Journal, chances are I’m not going to be super excited to get a follow from the account. But, if the follow is from a real, live person, expect a follow back 😉

2. Diverge a little from your usual tweets or posts if it means showcasing your personality.

Portrait of a vintage tin toy robot isolated on white background.

“Don’t be afraid to not be a robot,” Brett Relander, Huffington Post contributor and founder at Launch & Hustle, recently said at Right Online, an annual gathering of digital-media activists.

3. Like any good relationship, social media takes time.

PARIS FRANCE - APR 10 2015: New wearable computer Apple Watch smartwatch displaying the new Smile Emoji. Apple Watch incorporates fitness tracking and health-oriented capabilities and integration with iOS Apple products and services

Set aside 15 to 30 minutes a day to read content that piques your interest. Then use that content as a launchpad for discussion with others interested in the article or its author. Engagement is half the battle.

4. Sprinkle visuals into your posts.

a cute chihuahua in the grass taking a selfie on a cell phone done with a vintage retro instagram filter

Images often drive up click-throughs and engagement. So, once in a while, snap a photo of what you’re up to or include a funny meme or graphic in your Facebook post, Instagram or Tweet. Give people something to smile about throughout the day and you might just find a new friend.

Happy sharing!

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