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If You Can Mention Donations, Do It. Here’s How.

In this continuing series, we explore the results of a survey conducted among over fifty state and local new leaders asking for any voluntary advice they might give to new or inexperienced new leaders seeking elected office. Part 6 can be found here.

One of the most important things you will have to do as a candidate is raise money. In fact, the number one job for each candidate is to raise support. During your campaign, there will be many times when you will have the opportunity to say something for a closing remark: during TV or radio interviews, meet and greets, fundraisers, campaign flyers, even personal and professional relationships. These are excellent opportunities for putting in a plug for donations. (more…)

Running for Office? Be Prepared To Self-Finance

In this continuing series, we explore the results of a survey conducted among over fifty state and local candidates asking for any voluntary advice they might give to new or inexperienced candidates seeking elected office.  Part 5 can be found here.

First time candidates usually expect they will have to contribute something to their own campaign, but few realize exactly how much they will usually end up contributing. Because you will not be receiving many donations at the onset of your campaign, most of your initial expenses will have to come from your own wallet. (more…)

20 American Majority-Trained New Leaders Advance to November

104 trained wi leaders

American Majority Trains Conservative New Leaders to Shape Government

Over the last few years, American Majority Wisconsin staff has been training New Leaders across the state who then decided to take the challenge and run for state or local office. After yesterday’s contests, 20 American Majority Trained New Leaders advanced to November.

American Majority works to build a farm team of New Leaders at all levels of government. The farm team builds from the most local level of government where citizens often feel the most impact.  These leaders are also the folks who will hopefully take the next step to run for higher office down the road, creating a pipeline of conservative public service.

Matt Batzel, the National Executive Director of American Majority, who works out of the Wisconsin office, said “Since opening our Wisconsin office in October 2010, we have trained 104 New Leaders who’ve gone on to victory. We are proud of our trained leaders’ successes after encountering American Majority, and look forward to congratulating a next round of winners this November. Conservatives who step forward and sacrifice to run for office are making a difference to improve their state.”

Hosting Winning Private Fundraisers

In this continuing series, we explore the results of a survey conducted among over fifty state and local new leaders asking for any voluntary advice they might give to new or inexperienced new leaders seeking elected office.  Part 4 can be found here.

Fundraising is a board category with many definitions, depending on circumstances. At its basic etymological core, it literally means raising money. However, the implementation of fundraising can range from mass mailings, radio advertisement, rallies, or even mowing lawns. The context we will look at today is that of private home fundraisers.

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Vermont Issues Activist Trainings Coming to You

ISSUES ACTIVIST TRAINING!

How Montpelier Affects Your Life and Livelihood

American Majority Vermont and the Ethan Allen Institute are offering a series of training sessions on Four Key Issues and How to Use Them. (See below for details on dates/times/locations.) We will give you the facts and the stories you need to effectively communicate your point of view on the most important topics of the day. At a cost of $15, which includes dinner and materials, each session includes five 30 minute presentations on:

  • Jobs & the Economy: The truth behind the numbers
  • Single Payer: How it will impact healthcare, jobs, and people
  • Education Taxes: The ever-increasing property tax
  • Education Reform: How to control costs and improve outcomes
  • Ideas & Activism: How to implement real change

August 5 Issues Training, Lyndon

Lyndon State College, Rita Bole Community Room, 5:30 pm – 8:30 pm. (Registration opens at 5:00 pm). Reserve your spot now.

August 6 Issues Training, Rutland

Rutland, College of St. Joseph’s, 5:30 pm – 8:30 pm. (Registration opens at 5:00 pm). Reserve your spot now.

August 12 Issues Briefing, Northfield

Norwich University, 5:30 pm – 8:30 pm. (Registration opens at 5:00 pm). Reserve your spot now.

August 13 Issues Briefing, Essex

Essex Grange Hall 5:30 pm – 8:30 pm. (Registration opens at 5:00 pm). Reserve your spot now.

1,451 New Leaders

New Leaders Project signers

That’s the number of people across our country that have committed to going a step further—they aren’t going to just talk about new leaders, they are going to become new leaders. Are you one of them?

As of this week:

1,451 people like Brian Logue, who decided to put a new name on the ballot.

1,451 people who want to reduce local government spending.

1,451 conservatives who are looking for new leaders they can support.

1,451 people who are going to hold elected officials accountable by challenging them for their jobs.

1,451 people building a farm team of principled conservatives ready to lead our states and change Washington, D.C.

1,451 people working to reduce the government’s role in your life.

“Nothing is going to change—unless new people get involved and do something about it.” There are elections this year, and next year, and the year after that. Do you want to make a difference in yours?

The New Leaders Project has tools available to you online to help you with everything from fundraising to campaign websites to creating your strategy for finding new leaders.

We hope you’ll help us reach 1,500 new leaders and add your name to the list of conservative leaders who are taking the next step. Sign the New Leaders Pledge today!

Asking Strangers To Donate

In this continuing series, we explore the results of a survey conducted among over fifty state and local new leaders asking for any voluntary advice they might give to new or inexperienced new leaders seeking elected office.  Part 3 can be found here.

Raising funds for a campaign is crucial to your campaign’s success and, unless you are Bill Gates and don’t need to fundraise, you will quickly run out of friends who can contribute to your campaign and especially people who can contribute larger amounts of funds. Sooner or later you will have to start asking complete strangers for money. This is no easy task: people are loathe to give money to people they don’t know, let alone people who want large amounts of it. (more…)

Asking Friends to Donate to Your Campaign

how to ask friends for money II

In this continuing series, we explore the results of a survey conducted among over fifty state and local candidates asking for any voluntary advice they might give to new or inexperienced candidates seeking elected office.  Part 2 can be found here.

Once you have declared your intention to run, you are going to need funding. Lots of it. Some candidates think that, simply due to the fact that they are running, their friends and family members will arbitrarily contribute to the campaign. Nothing could be further from the truth.

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Women Activist Trainings Mobilize WI Men & Women

Women Activist Training

Become inspired, be an activist, attend an upcoming Women Activist Training.

After attending American Majority’s Women Activist Training in Ocnomowoc, WI in June, Faith Jones has become inspired to be more active to fight the liberal war on women.

Faith Jones, Creative Director of Young Americans for Liberty- University of Wisconsin Milwaukee Chapter- attended the training with her boyfriend. She says:

“Since your presentation, my boyfriend and I have become more active on Twitter and on the War on Women. Thank you for inspiring us to reach out in new ways and pull this fight in the right direction! I look forward to hearing more about the upcoming training series.”

Follow Faith and her fight on Twitter here: @FHJforFreedom.

American Majority is pleased to announce that more Women Activists Trainings will be coming to Wisconsin this September 2014!

Discover what Faith has learned to become more active on Twitter, fight back against the Left’s fake War on Women narrative, and much more. These trainings are geared toward those interested in learning more about the war on women, and to encourage more conservative women to be activists! This is not a feminist training—men are also encouraged to attend and will benefit from learning about effective messaging against the war on women. It is important that both conservative women and men stand up against the liberal War on Women rhetoric.

Our Women Activist Trainings cover these topics:

  • Understanding the Left’s fake War on Women Narrative.
  • How to Develop your Conservative Message
  • Push your message online and offline
  • The do’s and don’ts of social media
  • How to tell your story to change hearts and minds

Register for our Women Activist Training in Sheboygan, WI. Register today!

Keep an eye open for more dates and locations to be announced in the near future!

To request a Women Activist Training near you, contact: kayla@americanmajority.org.

How to Select A Winning Treasurer

winning treasurer II

In this continuing series, we explore the results of a survey conducted among over fifty state and local candidates asking for any voluntary advice they might give to new or inexperienced candidates seeking elected office. Part 1 can be found here.

During the course of your campaign you will be faced with many decisions: from where to keep tens of thousands of flyers and advertisements to what kind of tie you will wear for an interview. One of the more important decisions you will face is in the selection of a treasurer.

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What To Know About Campaign Finance Laws

In this continuing series, we explore the results of a survey conducted among over fifty state and local new leaders asking for any voluntary advice they might give to new or inexperienced new leaders seeking elected office.  The overview for this series can be found here.

Throughout the course of your campaign, you will be required to keep precise records of everything from expenditures to donations. The scope and detail of these expenditures varies from state to state, however, one thing that does not change is the fact that detailed, comprehensive records must be kept and maintained even after the election. These laws sometimes change even in the course of a single campaign. It is thus imperative to keep up-to-date with even the most menial of legislative changes.

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8 Steps to Flipping Your Local Board

8 steps to flipping your school board II

All county, village, or school boards have, at some time, made a decision that you and your neighbors knew harms your community instead of helping it.  Instead of backing down under popular pressure, the board dug in its heels.  The only way left to change the decision is to elect new board members.  The process of electing new people to flip the board certainly seems overwhelming to start and finish successfully — like trying to move into a new house when you forgot to label the boxes — but it can be done.  Here are eight tips to help get started.

First, move quickly while popular support is still behind you.  If, as either a candidate or activist, you wait to mobilize a campaign six months after the decision was made, the window of opportunity to get the most supporters because of your stance on the issue will close.  Also, moving quickly may catch your incumbent off guard, giving you an advantage.

Second, if you haven’t already, begin attending your local board meetings.  By going to the meetings, you will see what are the other current major issues in your community and see the political process for yourself.  You’ll also begin to build relationships with other members of the board.

Third, research what the board has done in the past so you are aware of its political history.  Knowing the board’s history has another benefit: it will help you identify the important issues and who the core groups are and what issues around which they usually coalesce.  For example in Menomonee Falls, WI, knowing the board’s history would reveal that they recently gave a permit to a questionable business.  Conservative challengers made this an issue in their campaigns which gave them enough support to defeat their more liberal incumbents.

Fourth, identify a core issue you support which can also be a central rallying point for a group of supporters.  You can’t win an election without supporters, and you can gain only a few voters based on personality, so you need a prominent issue or two that you can promote that will earn you support.  Also, creating a clear message for your campaign requires you to have a core issue.  If you talk about too many issues, your campaign will never achieve the clarity it needs to spread its message effectively and gain supporters.

Fifth, after identifying a core group of people, find candidates — perhaps yourself — who can run for office.  Consider whether the background and experience of the potential candidate will help distinguish him or her from other candidates.  The level of community involvement by your potential candidate is another factor to consider.  Make sure that the core issue people are rallying around is a winning issue for you or your candidate.

Sixth, at this point, make sure you have a back-up core issue and candidate.  Politics is unpredictable, and if your core issue becomes outdated or you or your candidate can’t run for office last minute, you don’t want the incumbent board member to run unchallenged.  A good back-up issue and candidate can prevent that from happening.

Seventh, develop a campaign team.  Recruit people with experience running for office in the past or worked in precincts.  For those less experienced, get them training so they learn about the process before they learn through sometimes costly trial and error.  Do not turn away help, and give recognition for jobs well down. Taking help for granted lowers morale and slows your campaign.

Eighth, commit for the long term.  Winning doesn’t always happen in one election.  It may take multiple election cycles to flip a board.  The Kenosha, WI, school board is one such example.  A conservative upsurge happened in 2010-11, but the school board was not flipped until this spring.  Fighting for conservative values is like a marathon, not a sprint.

Flipping a board is more doable than you might think.  These are just a few broad recommended steps to help you get started.  If you would like more detailed information about each step, you can read American Majority’s training manuals online, attend a seminar or contact us to set up a personal consultation.

Check out our New Leaders Project resources to help you identify new leaders to help you flip your board:

 

Financing Your Campaign

In this continuing series, we explore the results of a survey conducted among over fifty state and local new leaders asking for any voluntary advice they might give to new or inexperienced new leaders seeking elected office.

As a candidate, there is one thing that will make or break your campaign more than anything else: the warchest. Yes, the dreaded money question arises right from the start of your campaign the moment you send in your registration fee until either you or your opponent gives the victory speech. While it is certainly true that money is not the only issue you have to spend a lot of time worrying about, it should be near the top of the list.

Despite the fact that a war chest is the lynchpin of a campaign, many candidates will unfortunately neglect to understand this critical truth and fail to give proper attention to its implementation. Sometimes this is due to our human nature; the fact is very few people like to talk about money especially when they are in need of it. If you can relate to this, don’t fret: the following advice will aid you in preparing for your upcoming financial requirements.

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10 Ways to Be Every Field Staffer’s Favorite Volunteer: Confessions of a Former Campaign Staffer

10 ways to be every field staffer

It’s that time of year again! Campaign headquarters will be popping up in a town near you and young strangers will begin cold calling your home asking if you will be interested in volunteering for a particular candidate or your county party.

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The Importance of Voter Contact

The Importance of Voter Contact

Working with several campaigns and surveying voters recently I’m reminded of how important voter door to door contact is.

People today are bombarded with so many kinds of political messages that most voters just shut it all out and actually become uninvolved as voters. My family and I have abandoned our landline phone because of the number of solicitation calls we get daily. Anyone who knows us has our cell phone number and can reach us at any time. I get my mail out of the mailbox, pass the trashcan on my way into the house and immediately throw out anything that is not important.  Many of my friends and family are also developing the same habits and control measures for their lifestyles and convenience. Our marketing is in a clash right now with the old and the new. The old being printed material and the new is digital material.

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