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Women Activist Trainings Mobilize WI Men & Women

Women Activist Training

Become inspired, be an activist, attend an upcoming Women Activist Training.

After attending American Majority’s Women Activist Training in Ocnomowoc, WI in June, Faith Jones has become inspired to be more active to fight the liberal war on women.

Faith Jones, Creative Director of Young Americans for Liberty- University of Wisconsin Milwaukee Chapter- attended the training with her boyfriend. She says:

“Since your presentation, my boyfriend and I have become more active on Twitter and on the War on Women. Thank you for inspiring us to reach out in new ways and pull this fight in the right direction! I look forward to hearing more about the upcoming training series.”

Follow Faith and her fight on Twitter here: @FHJforFreedom.

American Majority is pleased to announce that more Women Activists Trainings will be coming to Wisconsin this September 2014!

Discover what Faith has learned to become more active on Twitter, fight back against the Left’s fake War on Women narrative, and much more. These trainings are geared toward those interested in learning more about the war on women, and to encourage more conservative women to be activists! This is not a feminist training—men are also encouraged to attend and will benefit from learning about effective messaging against the war on women. It is important that both conservative women and men stand up against the liberal War on Women rhetoric.

Our Women Activist Trainings cover these topics:

  • Understanding the Left’s fake War on Women Narrative.
  • How to Develop your Conservative Message
  • Push your message online and offline
  • The do’s and don’ts of social media
  • How to tell your story to change hearts and minds

Register for our Women Activist Training in Sheboygan, WI. Register today!

Keep an eye open for more dates and locations to be announced in the near future!

To request a Women Activist Training near you, contact:

For Candidates, From Candidates Part 2: How to Select A Winning Treasurer

how to select a winning treasurer

In this continuing series, we explore the results of a survey conducted among over fifty state and local candidates asking for any voluntary advice they might give to new or inexperienced candidates seeking elected office. Part 1 can be found here.

During the course of your campaign you will be faced with many decisions: from where to keep tens of thousands of flyers and advertisements to what kind of tie you will wear for an interview. One of the more important decisions you will face is in the selection of a treasurer.


For Candidates, From Candidates Part 1: What To Know About Campaign Finance Laws

campaign finance laws

In this continuing series, we explore the results of a survey conducted among over fifty state and local candidates asking for any voluntary advice they might give to new or inexperienced candidates seeking elected office.  The overview for this series can be found here.

Throughout the course of your campaign, you will be required to keep precise records of everything from expenditures to donations. The scope and detail of these expenditures varies from state to state, however, one thing that does not change is the fact that detailed, comprehensive records must be kept and maintained even after the election. These laws sometimes change even in the course of a single campaign. It is thus imperative to keep up-to-date with even the most menial of legislative changes.


8 Steps to Flipping Your Local Board

8 steps to flipping your school board II

All county, village, or school boards have, at some time, made a decision that you and your neighbors knew harms your community instead of helping it.  Instead of backing down under popular pressure, the board dug in its heels.  The only way left to change the decision is to elect new board members.  The process of electing new people to flip the board certainly seems overwhelming to start and finish successfully — like trying to move into a new house when you forgot to label the boxes — but it can be done.  Here are eight tips to help get started.

First, move quickly while popular support is still behind you.  If, as either a candidate or activist, you wait to mobilize a campaign six months after the decision was made, the window of opportunity to get the most supporters because of your stance on the issue will close.  Also, moving quickly may catch your incumbent off guard, giving you an advantage.

Second, if you haven’t already, begin attending your local board meetings.  By going to the meetings, you will see what are the other current major issues in your community and see the political process for yourself.  You’ll also begin to build relationships with other members of the board.

Third, research what the board has done in the past so you are aware of its political history.  Knowing the board’s history has another benefit: it will help you identify the important issues and who the core groups are and what issues around which they usually coalesce.  For example in Menomonee Falls, WI, knowing the board’s history would reveal that they recently gave a permit to a questionable business.  Conservative challengers made this an issue in their campaigns which gave them enough support to defeat their more liberal incumbents.

Fourth, identify a core issue you support which can also be a central rallying point for a group of supporters.  You can’t win an election without supporters, and you can gain only a few voters based on personality, so you need a prominent issue or two that you can promote that will earn you support.  Also, creating a clear message for your campaign requires you to have a core issue.  If you talk about too many issues, your campaign will never achieve the clarity it needs to spread its message effectively and gain supporters.

Fifth, after identifying a core group of people, find candidates — perhaps yourself — who can run for office.  Consider whether the background and experience of the potential candidate will help distinguish him or her from other candidates.  The level of community involvement by your potential candidate is another factor to consider.  Make sure that the core issue people are rallying around is a winning issue for you or your candidate.

Sixth, at this point, make sure you have a back-up core issue and candidate.  Politics is unpredictable, and if your core issue becomes outdated or you or your candidate can’t run for office last minute, you don’t want the incumbent board member to run unchallenged.  A good back-up issue and candidate can prevent that from happening.

Seventh, develop a campaign team.  Recruit people with experience running for office in the past or worked in precincts.  For those less experienced, get them training so they learn about the process before they learn through sometimes costly trial and error.  Do not turn away help, and give recognition for jobs well down. Taking help for granted lowers morale and slows your campaign.

Eighth, commit for the long term.  Winning doesn’t always happen in one election.  It may take multiple election cycles to flip a board.  The Kenosha, WI, school board is one such example.  A conservative upsurge happened in 2010-11, but the school board was not flipped until this spring.  Fighting for conservative values is like a marathon, not a sprint.

Flipping a board is more doable than you might think.  These are just a few broad recommended steps to help you get started.  If you would like more detailed information about each step, you can read American Majority’s training manuals online, attend a seminar or contact us to set up a personal consultation.

Check out our New Leaders Project resources to help you identify new leaders to help you flip your board:


For Candidates, From Candidates: Financing Your Campaign

In this continuing series, we explore the results of a survey conducted among over fifty state and local candidates asking for any voluntary advice they might give to new or inexperienced candidates seeking elected office.

As a candidate, there is one thing that will make or break your campaign more than anything else: the warchest. Yes, the dreaded money question arises right from the start of your campaign the moment you send in your registration fee until either you or your opponent gives the victory speech. While it is certainly true that money is not the only issue you have to spend a lot of time worrying about, it should be near the top of the list.

Despite the fact that a war chest is the lynchpin of a campaign, many candidates will unfortunately neglect to understand this critical truth and fail to give proper attention to its implementation. Sometimes this is due to our human nature; the fact is very few people like to talk about money especially when they are in need of it. If you can relate to this, don’t fret: the following advice will aid you in preparing for your upcoming financial requirements.


10 Ways to Be Every Field Staffer’s Favorite Volunteer: Confessions of a Former Campaign Staffer

10 ways to be every field staffer

It’s that time of year again! Campaign headquarters will be popping up in a town near you and young strangers will begin cold calling your home asking if you will be interested in volunteering for a particular candidate or your county party.


The Importance of Voter Contact

The Importance of Voter Contact

Working with several campaigns and surveying voters recently I’m reminded of how important voter door to door contact is.

People today are bombarded with so many kinds of political messages that most voters just shut it all out and actually become uninvolved as voters. My family and I have abandoned our landline phone because of the number of solicitation calls we get daily. Anyone who knows us has our cell phone number and can reach us at any time. I get my mail out of the mailbox, pass the trashcan on my way into the house and immediately throw out anything that is not important.  Many of my friends and family are also developing the same habits and control measures for their lifestyles and convenience. Our marketing is in a clash right now with the old and the new. The old being printed material and the new is digital material.


Liberal School Board Flipped in Wisconsin


The conservative grassroots movement is changing the political environment on the local level across the country. This political change is demonstrated by recent elections in the Kenosha Unified School District in southeast Wisconsin. Kenosha Unified School District is the third largest school district in Wisconsin and ranks in the bottom third of like-sized school districts. The district’s voters voted 61% for President Obama in 2012. However, the board, long-controlled by liberals, was flipped this past April when two new candidates ran and won positions on the board.

Part of the change in Kenosha has been the development of a strong conservative grassroots movement, which American Majority has helped train into a political grassroots force over the past several years.

A look into Kenosha’s recent political history helps explain why voters are rejecting liberal leadership and conservatives are succeeding. During the 2011 Madison protests, several state senators fled the state to prevent a vote on proposed legislation with which they disagreed. One of the senators was State Senator Bob Wirch. In response, conservatives in Kenosha recalled him. Though Bob Wirch won the recall election, the effort galvanized a conservative political movement which was fed up with the usual politicians not looking out for the taxpayers. Conservatives were motivated to find candidates to run for local offices and pressured local elected officials to not raise taxes. Their sustained effort over multiple election cycles has given them opportunities to win.

Dan Wade, KUSD Board

Dan Wade, KUSD Board

The overreach of the Left was on full display this past year and conservatives took advantage. The Kenosha Teachers Association (the local teachers’ union) decertified, and then the school board in a 4 to 3 vote passed an illegal union contract. The Wisconsin Institute for Law and Liberty promptly sued the school board for violating Act 10 and the open records law. Independents seeking to put kids first stepped forward to run for School Board and American Majority held a New Leaders Campaign Training in Kenosha on Jan 23, 2014. Among the trainees was independent constitutionalist Dan Wade, who won a seat on the Kenosha School Board in April, and helped flip the board.

As any candidate knows, winning elections is not easy, especially when, like Dan, it is their first time running for office. “I was basically going into the campaign blind, having never run for office before,” Dan said.

Dan found the training he received at the American Majority New Leaders Campaign Training very helpful. “I definitely encourage anyone to attend the seminar,” said Dan. “It was very eye-opening and helpful for my candidacy… I learned a lot of what to do and what not to do for my race.” Wade put the training to good use and finished in first place with 28.2% of the vote in a four way race for two seats.

Since the election, Dan has helped bring fiscal responsibility to the school board. In early June, the Kenosha Unified School Board nullified the collective bargaining agreement that got the school district sued.

Dan is making an impact and encourages others to join in the fight to improve their local communities. He says, “My advice to those thinking about running is to go for it and stick to your beliefs.”

America needs more people like Dan to step forward and run for office. We also need more conservative activists who can hold the Left accountable and help candidates run and win. Dan and conservatives in Kenosha are showing how this can be done successfully.


American Majority Youth Grassroots Trainings Empower Teens

youth grassroots trainings

Saying that the youth are valuable has become a mantra, but it rings true. Our country’s youth are valuable not just based on their future potential, but also what they are capable of now. It’s this belief in the power of young people that brought about American Majority’s Youth Grassroots Trainings.

The Youth Grassroots Trainings (YGTs) engage teenagers. This training is a fast-paced way for teens to learn how their government affects them and how they can impact their government. Since the first YGT in September 2013, American Majority has conducted 17 YGTs throughout Wisconsin, Michigan, and Minnesota, reaching over 440 students.

During these trainings, teenagers learn about the political system, the nature of government, and and how they can best relate to their government. Trainings include a healthy dose of history with the Founding Fathers’ perspective on how to form a government. They discover effective ways to support political candidates that they agree with and how to communicate with officials who are already in office.

This knowledge gives them the understanding of how to impact their government, but that is only half of the equation. Just knowing how isn’t enough; they need to have a conviction to do so. Young men and women are learning why their values are important to their nation. The end goal of the training is to motivate teenagers to take their conservative values to heart and then act on them with practical steps that actually make a difference in their communities.

Micah Pearce, a former homeschooled student, and current college student, developed and leads the YGTs and draws upon his experiences in making an impact in Wisconsin by recruiting and training volunteers in Sheboygan County during the 2012 fall elections. During this work, Micah realized the potential of young men and women to make a difference and champion their values.

To discover more about our Youth Grassroots Trainings, please contact our youth director Micah Pearce at

The Tea Party is Winning in Wisconsin

The media narrative of the Establishment versus Tea Party in Republican primaries misses what is really happening. The Tea Party movement has morphed from staging rallies to direct action and is learning in every campaign cycle. Take Wisconsin for example. In Wisconsin, the Tea Party knocked off 35-year Congressional incumbent Tom Petri by forcing a primary. Rep. Tom Petri decided not to run for re-election rather than face a serious Tea Party backed primary challenger this fall. Make no mistake, the Tea Party is winning in Wisconsin, but the media won’t tell you that.

The Tea Party in Wisconsin has been battle-tested and forced into organizing through Wisconsin’s protests and recalls. Because of its efforts, many credit the Tea Party for significantly helping Gov. Scott Walker to become the first governor in US history to defeat a recall and in the meantime increasing his win margin from his initial 2010 election. The Left unknowingly provided the Wisconsin Tea Party groups with opportunities to mature and become a more powerful political force.

Read the rest at


1,716 Students & Activists Learned to Make a Difference this Spring

American Majority Partners with Young Americans for Liberty

American Majority was proud to partner with Young Americans for Liberty (YAL) this year, training students and activists at their state conventions across the country. Nine American Majority trainers from each American Majority state office traveled to separate events — from South Carolina to California, Florida to Wisconsin — to interact with 1,716 enthusiastic convention attendees. 

YAL state conventions are one-day events designed to build stronger state networks. Each convention featured speakers who motivated and trained attendees to be effective in their states and local communities. We trained students and activists to successfully organize on campus, recruit and motivate volunteers, and communicate online. It was refreshing to see so many liberty-minded students putting in time and energy to take a stand on their often liberal college campuses.

As one student described it, “Being on the west coast, and in a very liberal state, California, it sometimes feels like we’re on an island. But thanks to YAL, the message of liberty is spreading far and wide on college campuses. Our statewide network of pro-liberty youth activists is one of the strongest in the country, and it’s thanks to the activism, training, and other programs carried out by YAL.”

YAL just released their report detailing their success. YAL Executive Director Jeff Frazee states, “In February, we launched our 12 State Conventions to build stronger state networks. Our goal was to train 1,500 activists, but I’m proud to report we far surpassed this goal with over 1,700 trained. Not to mention, the incredible lineup of speakers that headlined our events.”

We’re looking forward to seeing the impact each attendee will make on their college campuses and in their communities this fall. Great job, YAL!

Dave Brat: One of Us

Dave Brat does not fit the traditional profile of a Washington politician. A professor at a private college in a small town, he had little-to-no access to the kind of money and power that big shot politicians need to win elections.

But with a small band of grassroots conservatives, Dave turned the political universe upside down last night.

Outspent by a margin of 26 to 1, Dave was counted out by the establishment in Washington, including national conservative groups. Without their support, he relied solely on local volunteers to get his message out and toppled one of the most powerful politicians in the country, House Majority Leader Eric Cantor.


American Majority-Trained Scot Shumski becomes prominent School Board Voice


Below is an excerpt from “Shumski becomes prominent School Board voice” published today in the Burlington Free Press.

At a Burlington School Board meeting last week, a city resident chided the board for allowing School Commissioner Scot Shumski to organize a “vote no” campaign on the recent school budget.

“Although not illegal, I never witnessed such an insolent demonstration of ethical misconduct,” said Helen Hossley of Ward 7. “Is the board leadership that weak that it allowed such actions to continue?”

Shumski dismisses such criticism.

“I’m still waiting for the statement I’m supposed to sign where I waive my First Amendment of the U.S. Constitution,” Shumski said in response the next morning as he sat in his front yard on North Avenue while his three children, ages 1, 3 and 5, played nearby. “And upon being provided with that statement, I will gladly refuse to sign it.”

Shumski, 42, has served on the School Board for only two months, but already he has become well known.

Read the rest here.

Is Private Property Threatened in America Today?

Private Property: Is it Mine or Thine?In the news this week are headlines such as “Harry Reid threatens private property in America” reporting on the attempt to ask NFL to pressure Washington Redskins owner Daniel Snyder to change the name of his team. Is private property truly being threatened in America today?

From America’s founding, private property not only offered the sole means of survival, but also laid the foundation for flourishing farms, families, communities, and, eventually, colonies. In this way, America had the unique opportunity of forming a distinct culture and complete way of life before it even became a nation, and this culture was based largely on private property. So when the Founders began designing a new government, they looked for what accommodated the freedoms and rights already in operation on American soil.

But the Founders went a step further.  A person’s property was sacred because it intertwined with his very personhood. To the Founders, “property” meant much more than land, houses, money, and material possessions. The full definition of property, wrote James Madison, “embraces everything to which a man may attach a value and have a right; and which leaves to everyone else the like advantage.”

Thus, property includes:

  • A person’s opinion and his right to communicate it freely.
  • A person’s religious beliefs and his freedom to profess and practice them (conscience being “the most sacred of all property”).
  • Personal safety and liberty, which, Madison notes, includes freedom from “arbitrary   seizures of one class of citizens for the service of the rest.”
  • A person’s free use of his faculties (skills, talents, and abilities), choice of occupation, and the ability to earn and keep wealth. For, as Madison explains, “a just security to  property is not afforded by that government, under which unequal taxes oppress one species of property and reward another species, where arbitrary taxes invade the   domestic sanctuaries of the rich, and excessive taxes grind the faces of the poor.”

“In a word,” said Madison, “as man is said to have a right to his property, he may be equally said to have a property in his rights.” This is precisely why the Founders took property violations so seriously. A violation of one’s property is an assault on all his other rights. When the government is allowed to encroach on one individual right, it will inevitably encroach on all the others. Such a government is not just, and such a people are not free.

This week we are releasing the ninth segment in our Why America is Great series, “Private Property: Is It Mine or Thine?” Click here to download the full piece.

New Download: Fundraising 101

new download: fundraising 101

Whether we like it or not, money often does make the world go ’round. We’ve just released the American Majority Campaign Fundraising Workbook. It’s the next free resource in our line-up of brand new curriculum tailor-made for the conservative who wants to make a difference now.


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