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4 practical ways to highlight your brand on social media


It’s no secret that people follow people. We read certain newspapers or news sites because specific columnists or reporters draw us in. We follow actors and actresses because we like their style and consequently are drawn to their work with various networks and studios.

(My guilty pleasure is I Facebook follow “Full House” darling Candace Cameron Bure and have therefore come to know and like her work with Hallmark Channel.)

Behind every great company is a great man or woman. Many of the most successful brands in the country have someone standing in front of the accompanying product, fearlessly associating with the brand and increasing its recognition worldwide.

Steve Jobs is the face of Apple. Bill Gates is the face of Microsoft. Richard Branson is the face of Virgin Airlines. Stefano Gabbana and Domenico Dolce are the faces of Dolce and Gabbana. Ralph Lauren is the face of, well, Ralph Lauren. The list goes on.

Former Sports Illustrated Supermodel Kathy Ireland is the face of her own namesake line of home goods and gowns — likewise are dressmaker extraordinaire Verga Wang, fashion designer Lilly Pulitzer and handbag designer Vera Bradley the faces of their own namesake lines. And does anyone recall Lisa Frank — the woman who made a fortune off her colorful stationary?

For this reason, it’s important to let your personality shine through on your social-media platforms. Here are some ways to do just that!

1. Put your face front and center.

man and woman holding frames with big excited faces

It’s a letdown at times to be alerted of a new Twitter follower only to find the new follower is an organization or product. Unless you’re The Atlantic or The Wall Street Journal, chances are I’m not going to be super excited to get a follow from the account. But, if the follow is from a real, live person, expect a follow back 😉

2. Diverge a little from your usual tweets or posts if it means showcasing your personality.

Portrait of a vintage tin toy robot isolated on white background.

“Don’t be afraid to not be a robot,” Brett Relander, Huffington Post contributor and founder at Launch & Hustle, recently said at Right Online, an annual gathering of digital-media activists.

3. Like any good relationship, social media takes time.

PARIS FRANCE - APR 10 2015: New wearable computer Apple Watch smartwatch displaying the new Smile Emoji. Apple Watch incorporates fitness tracking and health-oriented capabilities and integration with iOS Apple products and services

Set aside 15 to 30 minutes a day to read content that piques your interest. Then use that content as a launchpad for discussion with others interested in the article or its author. Engagement is half the battle.

4. Sprinkle visuals into your posts.

a cute chihuahua in the grass taking a selfie on a cell phone done with a vintage retro instagram filter

Images often drive up click-throughs and engagement. So, once in a while, snap a photo of what you’re up to or include a funny meme or graphic in your Facebook post, Instagram or Tweet. Give people something to smile about throughout the day and you might just find a new friend.

Happy sharing!

ICYMI: Here’s the recording of the “Planning Your Campaign” webinar

Did you enjoy our “Planning Your Campaign” webinar but would like to fill out your notes and review the information — or maybe you signed up but had to miss the webinar unexpectedly?

Either way, here is the link to the Monday webinar, where you can watch American Majority Executive Director Matt Batzel dish on the ins and outs of structuring a political campaign.

View the recording here

Stay tuned for more information on our ongoing summer webinar series.

Click here to register for the “Mastering Social Media” webinar.

Click here to register for the “Fast-Track Your Twitter Success” webinar.

Click here to register for the “Crafting Your Message” webinar.

We hope to see you at one (or more) of our virtual presentations!


Carolyn Bolton, American Majority Operations Director

Contemporary Campaign & Online Activism Webinar Series

Presented by American Majority in partnership with The Manning School

The age of new media requires professionals and aspiring political leaders to manage a dynamic and pliable schedule — one that allows you to track goals in the months and weeks leading up to key dates but that also allows you to respond with lightning speed to policy decisions or curve balls thrown your way throughout the course of your issues- or leadership-driven activism.

This series of four FREE webinars will train you to do just that! Join us as our experts walk you through campaign timelines and give you practical tips to reach your short- and long-term goals.

Planning Your Campaign — The steps needed to run and win

Monday, May 11, 2:00-3:00 pm ET
Matt Batzel, American Majority Executive Director

A campaign without a plan won’t get very far. How do you build a winning campaign plan? Discover what a campaign of any size must consider before launching a campaign. This webinar will cover campaign strategy from start to finish: from determining demographics and political environment and conducting deep dive research to targeting, candidate timelines and voter contact.

Register now for the Planning Your Campaign webinar!

Mastering Social Media — Creating meaningful connections and amplifying your message

Monday, June 8, 2:00-3:00 pm ET
Scott Ellis, American Majority Campus Director

Did you know that 88 percent of registered voters in the U.S. are on social media? Learn the pro-tips to being effective online through Facebook, Twitter and LinkedIn. Discover the pitfalls to avoid, know how to increase online activity and reach and learn how to post engaging content and analyze your progress.

Register now for the Mastering Social Media webinar!

Fast Track Your Twitter Success — Practical tips to increase your influence online

Monday, July 13, 2:00-3:00 pm ET
Aubrey Blankenship, American Majority Communications Director

There’s no doubt that social media plays an important role in politics today. Most of us spend hours each week on various social networks. How can we most effectively advocate for liberty online in 140 characters? In this purely practical webinar, learn the steps and tools to make an immediate impact with your Twitter account, from growing your audience, scheduling your tweets and creating engaging content to incorporating Twitter into your offline activities. Whether you’re an advanced “Twittivist” (that’s Twitter + activist) or you’re just beginning, this webinar will help you become a better voice for conservatism online.

Register now for the Twitter Success webinar!

Crafting Your Message — The art of getting to the heart

Monday, August 10, 2:00-3:00 pm ET

Jess Nicholson, Political Communications Professional

Campaigns are about choices. How do you effectively present a candidacy to voters? Explore what it takes to craft winning messages in campaigns. Whether you are in a primary with multiple challengers or taking on a long-time incumbent, learn the tried-and-true methods to get your message out to voters in a way that highlights your strengths. If you don’t define yourself, the media or your opponents will. Discover how to develop a campaign message that sets you apart from the competition.

Register now for the Crafting Your Message webinar!


The Manning School is Canada’s premier conservative-oriented training organization, focusing primarily on those who wish to hold elected office and the volunteers, staff, and organizers who support them. The School also provides customized training for grassroots activists, interest groups, and political parties. Our programs employ the latest empirical research and the most skilled leaders in industry and politics to develop and deliver practical executive and online programs.

10 Free, No-Nonsense Stock Photo Sites for the Conservative

Last time I talked about creating online graphics for free. Today I’m looking at some places to get free, no-attribution-required stock photos online for those times when you need a classy picture of Mount Rushmore in a pinch.

When you’re looking for images to use in your social media or websites, it’s important to note that you can’t just copy and paste images from your Google search. Photos often hold copyrights and require attribution, or special care, or their owners reserve all rights to use. With that in mind, all of the sites I have listed are stocked with public domain photos, either copyright-free or under the equally easy-to-use Creative Commons License, which allows all uses and edits except for commercial resell.  What this means for you: All these sources are completely hassle-free. (more…)

For the conservative: 7 ways to create online graphics (for free!)

One of the questions that we consistently hear when American Majority trains conservatives to effectively use social media is this: “How do I create graphics to post online?”

Everyone knows that eye-catching infographics and pictures go a long way in communicating ideas. When you read a blog post the last thing you want to see is a page of words without the break of pictures, images, GIFs, etc. Who actually reads a Facebook post if it goes on for more than two paragraphs? One paragraph? Two sentences? (more…)

Share Your Story: Enter to Win a Bluetooth Speaker

What’s your story?Share your story

Welcome to the American Majority Alumni Network! If you attended an American Majority training for candidates or activists, you are part of a growing community of Americans seeking to impact their communities for liberty.

What have you been up to? We want to know what you have accomplished and what you’re working toward achieving!

Please take a moment to complete this four-question survey and you will be entered to WIN an Urge Basics Soundbrick Bluetooth Speaker! Survey ends April 30th.



Share Your Story Now!

How to Make Sense of Your Twitter Feed Using Only Your Smartphone

Apple Iphone 5S With Twitter Logo

“To tweet or not to tweet?” That is the question. This blog post will help move you away from wondering whether to create a Twitter account to asking yourself “What should I tweet today?”

Many of us created a handle in the early days of Twitter only to let it fall by the wayside because of the deluge of news; commentary; borderline porn; marketeers; entrepreneurs; “motivational speakers;” fat-burning gimmicks. The list goes on. But there is a way to make Twitter less intimidating. (more…)

Son of Gov. Walker to Spearhead NH and VT Activist Trainings

Do you know men and women interested in influencing positive change on their college campuses or within their local communities?

Don’t miss the series of activist trainings we at American Majority are hosting — the first in Concord, New Hampshire on Wednesday, April 22 from 6 to 8:30 p.m. and the second in Burlington, Vermont on Thursday, April 23 from 6 to 8:30 p.m. Food and drinks will be served at both events. (more…)

How Does Your State Rank?

It’s a fact. States with lower taxes and less government spending experience more economic growth. The state in which you live affects jobs and business growth more than many may may think. Where does your state fall this year on the economic scale?

Rich States, Poor States, the annual study from the American Legislative Exchange Council (ALEC), reviews the economic performance of each state over the last ten years, and forecasts each economic outlook based on current standing in state policy variables. Utah, North Dakota, and Indiana this year received the highest marks for 2015 economic outlook!

When introducing the state rankings, the report states that, “Generally speaking, states that spend less—especially on income transfer programs, and states that tax less—particularly on productive activities such as working or investing—experience higher growth rates than states that tax and spend more.” Big surprise!


Find out where your state ranks in 2015, and understand what’s happening not only in your state, but on a national economic level. Examine why New York is considered last in economic standing out of all fifty states, closely followed by Vermont and Minnesota, and whether particular legislative policies can be tied to the low economic growth. It’s been proven again and again that lower taxes and less federal regulation encourages jobs, business growth, and indeed the entire economy, which is why we at American Majority encourage you to take definitive steps to change your community for the better.

Download our free resources, schedule a training, and become involved at a local level to make long term impact on our country.

How Future Candidates are Prepping to Win Local Spring 2016 Elections

“Do your homework. Plan out where you want to run. Make sure you know how many votes are needed to win. Put together a solid campaign plan. We need a new generation of conservative leaders to improve their local communities — far too often the left just dominates those local boards.” (more…)

Remembering Lincoln: Would a beard improve the prospects of these presidential hopefuls?

Sen. Marco Rubio (R-Fla.) Monday, on the heels of former First Lady Hillary Clinton’s announcement Sunday she’s running for president, announced he’s running for president — the latest in a line of hopefuls already causing division among liberals and conservatives alike.

Looking through all the social-media posts on constituents’ dissatisfaction over the early announcers got those of us at American Majority wondering … perhaps resurrecting a piece of advice a young woman once gave President Abraham Lincoln (shot in Ford’s Theatre 150 years ago today) would make the prospective commanders-in-chief more appealing — say, by taking the advice given to Lincoln and growing some facial hair? (more…)

20 American Majority-Trained New Leaders Win in Wisconsin

For Immediate Release

Matt Batzel, American Majority
Mobile: 920-917-5860
April 8, 2015

20 American Majority-Trained New Leaders Win

American Majority Continues to Train New Leaders who Win! (more…)

4 Ways to “Shake It Off” While on the Campaign Trail

The path to any elected office is far from glamorous and oftentimes has many bumps and discouragements along the way; the thing activists and future leaders need to remember is that there is always light at the end of the tunnel.

If one person slams his or her door in your face during a get-out-the-vote effort, there is generally a courteous soul who will say, politely, “Thanks but no thanks.”

This post is for those moments on the campaign trail that get you down in the dumps. Especially as primaries approach and you ramp up your GOTV efforts, remember to not sweat the small stuff. Instead — in the words of T. Swift — “shake it off.” (more…)

Don’t Let Hillary Set the Standard for Transparency

With news coming out this week that Hillary Clinton has deleted the emails from her private server, we have another reminder of how the political elite don’t want transparency and yet transparency is a bedrock of our constitutional republic. As Patrick Henry said, “The liberties of a people never were, nor ever will be, secure when the transactions of their rulers may be concealed from them.” (more…)

The Lean Campaign Model

The essay below is by Austin James at Pixels & Politics. View the entire piece here. 

The Existing Campaign Paradigm

For those familiar with the political campaign process, you know that they are largely run the same way they were 100 years ago. For some things, like bolt-action rifles, secret family recipes and PBS programming that’s okay, but not for deciding our country’s political leadership.

Our approach to voter contact and campaign strategy should reflect the habits of the very people we are trying to reach.

So, for the last few years I’ve been rethinking the optimal campaign structure, one more conducive to the idea of a political startup, with its unique focus on technology, rapid analysis and response. (more…)

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