About the Author
Communicating Your Message With the Media
Candidates must be reminded that outside direct voter contact and paid advertisements, voters receive an abundance of information from the media. If conservative candidates want voters to hear their message they shouldn’t write off the media or take them for granted.
Direct Mail Done Right
Whether you are running for president or the city council, direct mail will undoubtedly be a large component of your campaign strategy. When done right, direct mail is one of the most effective ways to connect with voters. Below are five rules that will enable you to put together a successful direct mail plan for the months ahead.
What Makes An Effective Campaign Message?
Last week Minnesotans had an opportunity to cast their ballot in our state’s primary. Local conservative candidates seeking office, including 75 trained by American Majority in Minnesota, advanced in great numbers. Now onto the general…
Campaigns: Have You Done Your Research?
Being proactive on the countless issues that one will face on the campaign trail is a key component of any successful overall strategy. Time is a precious commodity on any campaign and taking advantage of opportunities to do your homework now to properly confront issues surely awaiting your campaign is a necessity if you want to win in November.
So What Makes a Campaign Event Successful?
The ability to gain that competitive advantage over your opponent is present on the campaign trail every day. One of these opportunities, that surprising goes unnoticed more frequently than it should, revolves around campaign events.
Facebook: A Fundraising Tool? Yes!
In every American Majority training that I’ve conducted a frequent topic of discussion centers around one of the most undesirable yet critically important activities, political fundraising.
Door-Knocking: The King of Voter Engagement Tools
It should be no surprise that as Executive Director of American Majority Minnesota I’m in constant contact with local candidates across the state. And while the pattern of conversation can at times be rather random (you name it, we probably discussed it, campaign-related or not) one of the topics often mentioned is door-knocking.
Staying Indoors on a Beautiful Minnesota Summer Day
Is there a busier time of the year than the summer? With family trips, weekly excursions to the lake, outdoor music festivals, baseball games, and getting in a game of golf whenever possible, often times there are few weekends free if any. That particularly goes for Minnesotans, since, unlike those living in traditionally warm-weather climates, [...]
Volunteering on Local Campaigns: Why You Should
Convincing individuals to give up a presumably warm summer Minnesota day (to my friends outside of Minnesota, it does get warm here) and instead stay in-doors can be a rather daunting challenge no matter what the topic or perhaps even what you may be giving away. Now, considering the topic is narrow in scope, specifically [...]
At American Majority, we believe that change must begin at the local level, through engaged citizens effectively implementing freedom. We believe that individual liberty is achieved through limited government and free markets. We believe in lowering the barrier to entry for citizen participation in our republic. By training candidates and activists to be effective today, we are enhancing America's tomorrow.
